Menu Home Search
01622 851197 Contact us

Marketing your Practice and NHS Brand Guidelines

Providing and publishing information about your services - GMC Good Medical Practice

If you publish information about your medical services, you must make sure the information is factual and verifiable.

You must not make unjustifiable claims about the quality or outcomes of your services in any information you provide to patients. It must not offer guarantees of cures, nor exploit patients’ vulnerability or lack of medical knowledge.

You must not put pressure on people to use a service, for example by arousing ill-founded fears for their future health.

Please see attached presentation for information entitled "Marketing successes shared: why your practice will benefit" by Dr Michael Taylor, GP, Heywood, Lancashire Family Doctor Association.

 

NHS Brand Guidelines for GPs

The Department of Health produced this guidance around signage and the use of the NHS logo and Practices considering their internal and external signage, their letter heads and their communication with patients may find them helpful.

In the Department's opinion the NHS Identity is based on a set of values that includes, improve health, provide the best care, act professionally, work efficiency, treat everybody equally, and increasingly provide choice and be responsive. They feel that including the NHS Identity into your surgery demonstrates your support for these values to your patients.

The guidance sets out the requirements that have to be followed to use the NHS logo in signs and on stationary. It also includes the contact details of a variety of approved suppliers and some suggestions about making signage and other communication with patients clear and easy to understand.

http://www.nhsidentity.nhs.uk/all-guidelines/guidelines/general-practitioner/introduction

 

 

Updated on Thursday, 7 January 2016, 1007 views

Related guidance...

Highest Clinical Risk Patients

Guidance and updates: Highest clinical risk patients NHS England Update on guidance for clinically extremely vulnerable individuals and...

Medical Records and Adoption

When a child is adopted do I have to go through the medical record to delete all references to the previous surname? Following lengthy...

Patient Group Directions (PGDs)

Patient Group Directions (PGDs) provide a legal framework that allows some registered health professionals to supply and/or administer...

Covid-19 recovery principles for General Practice

As services resume from Covid-19 GP practices are facing unprecedented pressure from unmet patient needs and ongoing disruption in...

Retired Quality & Outcomes Framework (QoF) Indicators (Jan 2015)

Second GPC statement, January 2015 Following concerns highlighted by practices and LMCs this week relating to the request from the...

Information to be included in Practice Leaflets

NHS England Standard General Medical Services Contract SCHEDULE 3 Information to be included in Practice Leaflets A practice leaflet...

Practice Staff

Employee Assistance Programme (EAP) All staff employed by practices in Kent and Medway are able to access the Employee Assistance...

BMA Guidance: Low Value Medicine/Over the Counter (OTC)

Following two consultations on which items should not be routinely prescribed in primary care, and on conditions for which over the...

Wheelchairs for Patients

Wheelchair Service (Kent and Medway) Provide a wheelchair service to any resident registered with a GP in Kent and Medway. What we...

DWP Update: Employment, Support & Jobseeker's Allowance (March 2016)

Please find attached the latest DWP updates for cascade to GP colleagues. Employment and Support Allowance From 30th March 2015,...